While Nike and Under Armour have floundered at home lately,
Nike Air Zoom Spiridon Mujer with both companies reporting declining revenue in North America, Adidas has been on fire, posting 23% revenue in growth in the region in its most recent quarter. A large part of that success was driven by the company's Boost line of shoes. Adidas rolled out the Boost technology in 2013, and the Ultra Boost running shoe has
Nike Air Max 95 Mujer since become a hit as both a running sneaker and casual shoe. Like the new Epic React, it features an especially springy foam sole and a sock-like upper that grips the foot evenly. Sales of the sneaker surged after Adidas sponsor Kanye West wore a pair during a concert in 2015. The sneakers soon
Nike Air Max 90 Mujer sold out online. Those soles became a key component in the Adidas NMD, which was released in 2015, and was so successful that the company struggled to meet demand for shoes that used Boost technology. To combat its
Nike Air Max 2017 Womens product shortfall problem, Adidas made changes that cut production times on 80% of its apparel from 12 to 18 months to just two months -- a shift Nike now seems to be imitating with its Consumer Direct Offense strategy.
While Adidas has also benefited from the popularity of vintage styles like the Superstar and the Stan Smith, the success of the Boost has given something of a halo to the brand, and led to reformulations of
Nike Air Max Tavas Damen vintage styles like the two mentioned above with Boost soles.Can Nike just do it too?In the press release for Nike React, Ernest Kim, director of advanced footwear for Nike Running seemed to allude to the Boost when he said, "We're not comparing Nike React technology to some no-name foam that fell off the back of a truck somewhere." However, sneakerheads and the media have already begun drawing comparisons
Nike Air Max 90 Hombre Azul between the two lines. The shoe won't be released for another month -- it's set to come out Feb. 22, retailing at $150 -- so we'll have wait to hear reviews from the masses and get a sense of sales. Nike is also borrowing another page from Adidas by making the shoe in-house, a reflection of the goals outlined last year in its Consumer Direct Offense plan, which include cutting production times in half to less than six months. Nike shareholders will
Nike Air Presto Mujer be counting on new shoes like the React to bring back growth. Not only did North American sales slide 5% overall last quarter, but footwear sales in the region fell by an even sharper 7%.
Nike Air Zoom Pegasus 34 Mujer Running is the company's biggest footwear category:
It brought in $5.3 billion in sales last fiscal year, more than its basketball and Jordan brands combined. An exciting shoe like the Epic React has
Nike Air Max 270 Femme the potential to drive growth in that area.High expectations seem baked into the stock, as shares have risen 26% over the last three months on investor optimism following the company's Investor Day conference, even though
Nike Air VaporMax Mujer its December earnings report featured not only a decline in North American revenue also, but also a 9% drop in net income.A lot is riding on Nike's latest bet to take back market share -- and buzz -- from Adidas. So pay attention when the Epic React comes out a month from now:
Nike Air Max 90 Mujer Consumer response will tell us a great deal about the fate of Nike's new strategy.SINA is one of the oldest internet companies in China. It spun off its Twitter-like social network, Weibo, via an IPO in 2014, but still holds a majority voting stake in it, and generates most of its revenues from that stake. The rest of its revenues come primarily
Nike Air Max 270 Mujer from its older portal and a new fintech unit.Yet their sell-offs seem overdone, since both tech companies are well insulated from a potential trade war.