vein as our highest performing basketball products,” said Jord

Nike is turning to Twitch, which boasts a bustling ‘sneakerhead’ community, to introduce its latest shoe launch. Beginning at 9 am ET today, the iconic Adidas ZX Flux Mujer athletics brand will live stream a press conference from its New York City headquarters, which will be broadcast on Twitch’s homepage.At the same time, pre- and post-show commentary will be furnished by FreshStock — an interactive weekly show about sneaker culture that is produced by Twitch Studios, the company’s in-house Nike Air Max 97 Dam production unit. FreshStock is hosted by three Twitch staffers: Bash ‘Bashlol’ Mussa, Ray ‘Hypebeast’ Li, and Zhi ‘Z’Chew. The pre-show kicks Adidas Superstar Dam off at 8 am ET, and will feature an appearance by the popular Twitch streamer and Fortnite player Nate Hill (pictured above), who is a member of the FaZe Clan. The post-show will feature interviews with Nike execs, athletes, and influencers.Twitch notes that both the FreshStock and Nike streams can be co-streamed — meaning that other creators can share these video feeds with their own Adidas NMD Mujer channels while offering commentary.

This isn’t the first time that Nike has turned to Twitch to generate buzz for a Nike Air Max 90 Dames shoe launch. Back in 2015, per DotEsports, the company debuted a Kyrie Irving shoe model during a Twitch stream of NBA 2K16, in which Irving’s character could be seen sporting the shoes in the Nike Air Max 1 Femme game.Nike’s latest performance self-lacing basketball shoe, from the start to reality, took about three years to put together.Or 30 years, www.jonhaylett.co.uk depending on how you count.The Nike Adapt BB — a self-lacing smart shoe that can be controlled by a smartphone — gets launched to the public on Sunday, a date that just happens to coincide Nike Air Vapormax Mujer with the NBA All-Star Game in Charlotte. It has a motor embedded within the shoe, a big $350 (roughly Rs. 25,000) price tag and buyers will need to give Nike React Element 87 Mujer them some time on a wireless charging pad every couple Nike Air Max 95 Womens weeks.But Nike also insists that this isn’t just a gadget or gizmo for the feet, something techies and sneakerheads will buy because of the uber “cool” factor. Even with the tech features, it weighs about as much as a more conventional high-end basketball shoe does , extremely normal weighted.

“The footwear Nike Air Max 1 Womens component of the design, it is intended and it is designed in the same vein as our highest performing basketball products,” said Jordan Nike Air Max 95 Mujer Rice, part of Nike’s smart systems team that made the Adapt happen. “So higher ability, high life.”A small number of NBA players are already part of the Adapt, including Boston’s Jayson Nike Air Max 270 Mujer Tatum, Dallas rookie Luka Doncic, the Los Angeles Lakers’ Kyle Kuzma and New York’s Frank Ntilikina. Some future NBA players have been exposed to it as Nike Air Vapormax Womens well; the Duke men’s basketball team has given them a test drive.“Nike Air Max 90 Womens It’s a sneaker, it’s a good shoe,” Duke standout Cam Reddish said. “I didn’t break it in enough for me to Nike Air Max 1 Mujerwear in a game, but it’s a phenomenal sneaker.”