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And while Nike executives have www.annieleibo.cz told investors that the women’s category was a crucial part of its revenue growth strategy, former employees said it was not given the budget it needed to roll out the sophisticated marketing campaigns that Nike Air Force 1 Damen were the hallmark of traditional men’s sports, like basketball.

When Nike did put money behind campaigns targeting women, it sometimes flailed.

Last year, Mr. Edwards, the former president, gave the green light for a marketing campaign for Adidas ZX 700 Damen the fall launch of the VaporMax shoe for women; the female British singer FKA Twigs was given creative license for a shoot in Mexico City. The result, according to a person who saw a rough cut Nike Air Vapormax Femme of the commercial and another who saw the final cut, featured few shots of the shoes and instead had a woman twirling on what looked like a stripper pole and male athletes in sports bras striking odd Adidas Yeezy Boost 350 Dam poses. The campaign was killed, costing Nike millions of dollars.

Asked about the aborted campaign, Mr. Wilkins of Nike said the company was proud of its relationship with the singer. “We have a history www.royerimprimeur.fr of pushing the boundaries in marketing, just as we do in product development,” Mr. Wilkins said. “We create a lot of material that is not deployed in the marketplace.’’Nike forcefully disputed the notion that women were not involved in the creative and marketing operations, noting that a female executive leads its women’s division. But Mr. Wilkins, the spokesman, acknowledged that, in areas like basketball, “there was more room and Adidas Ultra Boost Damen opportunity for the company to increase female representation in its senior positions.”Paige Azavedo recalls her first meeting in 2014 with her new boss, Daniel Tawiah, then a senior director for Nike Air Presto Dam Nike’s digital brand in North America. She expected they would discuss digital marketing plans.

Instead, she was surprised when he talked mostly about himself and how Mr. Edwards had nominated him for a Adidas Superstar Damen fast-track career program. “He basically said, I’ve been nominated to be in this V.P. program and that’s going to be my goal for the next six months to a year,” said Ms. Azavedo, who left Nike in 2015. “He made it clear he was a friend of Trevor.”

Multiple women, including Ms. Azavedo, told The Times they reported Mr. Tawiah to human resources for berating them in front of their peers, sometimes to the point of tears. He was promoted to Adidas Stan Smith Damen vice president last year. This month, he was among those who abruptly departed.The obstacles to advancement for women at Nike are not new and, in many ways, common in companies with male-dominated Nike Air Max 2017 Dámské leadership. Since Nike’s early days in the 1960s, many employees have been guided by a simple ethos: work hard, party hard, get up for your five-mile run in the morning.