ah, then a senior director for Nike’s d

And while Nike executives have told investors that the women’s category was a crucial part of its revenue growth strategy, former employees said it was not given the budget it needed to roll out the sophisticated marketing Adidas NMD Dam campaigns that were the hallmark of traditional men’s sports, like basketball.

When Nike did put money behind campaigns targeting women, it sometimes flailed.

Last year, Mr. Edwards, the former president, gave the green light for a marketing campaign for the fall launch of the VaporMax shoe for women; the female British singer FKA Twigs was given creative license for a shoot in Mexico Nike Air Force 1 Femme City. The result, according to a person who saw a rough cut of the commercial and another who saw the final cut, featured few shots of the shoes and instead had a woman twirling Adidas ZX 700 Mujer on what looked like a stripper pole and male athletes in sports bras striking odd poses. The campaign was killed, costing Nike millions of dollars.

Asked about the aborted campaign, Nike Air Max 2017 Damen Mr. Wilkins of Nike said the company was proud of its relationship with the singer. “Nike Air Force 1 Dam We have a history of pushing the boundaries in marketing, just as we do in product development,” Mr. Wilkins said. “We create a lot of material that is not deployed in the marketplace.’’Nike forcefully disputed the notion that women were not involved in the creative and marketing operations, noting that a female executive leads its women’s division. But Mr. Wilkins, the spokesman, acknowledged that, in Nike Air Max 95 Femme areas like basketball, “there was more room and opportunity for the company to increase female representation in its senior positions.”Paige Azavedo recalls her first meeting Nike Air Max 90 Dámské in 2014 with her new boss, Daniel Tawiah, then a senior director for Nike’s digital brand in North America. She expected they would discuss digital marketing plans.

Instead, she was www.robertrizzo.nl surprised when he talked mostly about himself and how Mr. Edwards had nominated him for a fast-track career program. “He basically said, I’ve been nominated to be in this V.P. program and that’s going to be my goal for the next six months to a year,” said Ms. Azavedo, who left Nike in 2015. “He made it clear he was a friend of Trevor.”

Multiple women, including Ms. Azavedo, told The Times they reported Mr. Tawiah to human resources for berating them in front of their peers, sometimes Adidas ZX 850 Dámské to the point of tears. He was promoted to vice president last year. This month, he was among those who abruptly departed.The obstacles to advancement for women at Nike are not Nike Air Presto Dam new and, in many ways, common in companies with male-dominated leadership. Since Nike’s early days in the 1960s, many employees have been guided by a simple ethos: work hard, party Nike Air Max 2017 Womenshard, get up for your five-mile run in the morning.